Professional fundraisers within non-profit organizations spend a great deal of time and energy ensuring that their organization’s mission and vision are communicated widely and accurately. While that approach is effective to build trust within your larger donor community, a more intentional and personalized approach must be taken when building individual donor relationship.

Instead of communicating to donors and prospects, we must intently listen and communicate with donors to be effective fundraisers and to ultimately reach our goal of bringing donors closer to our organization. Using the research discussed in Malcom Gladwell’s book Talking To Strangers, Christian Madsbjreg’s book Look: How to Pay Attention in a Distracted World and Kate Murphy’s book You’re Not Listening: What You’re Missing and Why It Matters, this session will highlight effective communication skills and discuss how to apply that information to during every stage of the major donor pipeline.